Websites go beyond advertising now. They’ve become major brand amplifiers and sales facilitators, however, with various options available, deciding between a one-pager landing page (or sales page) and a multi-page website can be daunting. Each option serves different purposes and caters to distinct audience preferences. Let’s break down the differences and benefits of each to help you make an informed decision for your brand.

One Pager Landing Page

A landing page, aka online quickie is designed to highlight one main thing, making it ideal for showcasing specific offers, products, or services. This concise format grabs attention immediately with impactful content, making it perfect for audiences who prefer scanning through information quickly, such as our Gen Z friends. A landing page provides a focused and streamlined user experience, guiding visitors towards a specific call-to-action, whether it’s to book a call, sign up, or apply.

Example: An SMM (Social Media Manager) may use a landing page to showcase their tiered services under the common scope of social media management. Each service tier is linked to the same call-to-action “Book a Call” or “Apply to Work with Me”.

Multi-Page Website

On the flip side, a multi-page website tells the whole story of your brand. It’s suitable for brands with extensive offerings, services, or a captivating story to share. This format allows for a deeper exploration of your brand, its values, and unique selling points. With multiple pages, you can showcase various scopes of products, services, or features in detail, providing visitors with a comprehensive overview of your business. Additionally, multi-page websites are perfect for showcasing portfolios, allowing brands to display their work or achievements in a detailed and organized manner.

Example: A business coach may opt for a multi-page website to offer detailed insights into their various services and programs. While memberships are open to everyone with a straightforward “Join Now” button, entry into exclusive programs like masterminds or 1:1 coaching may require an application process, leading to a specific call-to-action like “Apply to Work Together.”

TLDR

In the end, the choice between a landing page and a multi-page website boils down to your brand’s specific needs and objectives. If you’re looking to quickly capture attention and drive action towards a specific offer, a landing page is the way to go. However, if you aim to provide a comprehensive overview of your brand and offer diverse services or products, a multi-page website offers the flexibility and depth you need. By understanding the strengths of each option, you can create an online presence that resonates with your audience and drives meaningful engagement.