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What was delivered
Roxane had recently earned her certification as an acupuncturist and was eager to share her passion for the practice with a wider audience. At this exciting new stage of her career, she wanted to build a brand that reflected both her professionalism and her genuine dedication to holistic wellness. The goal was to create a strong online presence that would highlight her services, communicate the benefits of acupuncture in a clear and approachable way, and increase her visibility so she could connect with clients seeking balance and healing.
ROXANE CLOUTIER ACUNPUNCTURE
WEBSITE FOR AN ACUPUNCTURIST
About this project
Roxane approached me to create a website that would help her stand out from her competitors while highlighting her passion for acupuncture. The goal was to design a site that felt professional, inviting, and unique, incorporating her signature blue as a consistent visual element to establish a recognizable brand identity.
We focused on showcasing her services while emphasizing her educational approach. The landing page was structured to clearly highlight the different acupuncture services she offers, including appointments at two locations as well as in-home sessions, making it simple for visitors to understand their options and book with ease. Roxane’s podcast was also featured prominently, providing additional ways for visitors to engage with her expertise.
To support client education, we included a Frequently Asked Questions section that explains acupuncture and its benefits within a holistic wellness framework, helping visitors understand the value of her practice.
A key element of the site’s strategy was the call-to-action placement. The booking button, linked to her GOrendezvous scheduling page—a tool commonly used in the Quebec health space with strong conversion performance—was strategically positioned throughout the site to align with buyer decision points and maximize bookings.
The final website delivers a cohesive, visually striking experience that balances professionalism with approachability. By combining strategic structure, clear navigation, educational content, and strong calls-to-action, the site helps Roxane increase visibility, communicate her expertise, and convert visitors into clients effectively.
“Completely wonderful from start to finish.”
ROXANE CLOUTIER
“When I found out I was going to graduate as an acupuncturist, I knew I was going to need a website. I tried to make it myself, but it all looked awful!! Then I saw Lyna on Instagram and contacted her for a quote. When it came time to start the project three months later, the quote was honored, and what can I say about the result: it’s exactly what I had in my head but couldn’t bring to life. She executed it perfectly. On top of that, every interaction with her is simple and fast.”
*This testimonial has been translated from its original French version.
Want this for your business?
I’ll dive deep into your business to understand your brand inside and out. What you stand for, who you serve, and where you’re headed. From there, I’ll shape a strategy that attracts right-fit clients, weaving together design, copy, and conversion-driven touchpoints into one cohesive, high-performing brand experience.
I design on Showit, a website builder you can easily customize yourself so you’ll have full control long after launch. Working with me, you can expect market research and competitor analysis, plus copywriting that sounds like you while speaking your audience’s language. I’ll frame it all with design that facilitates a buyer journey and supports your sales process.
